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In common sense, a seller is someone, an individual or entity, who promotes or exchanges goods or services for money or any other kind of payment.
In the Forex market, the seller handles foreign trade investment possibilities by exchanging one currency for another. The Forex seller is usually a commercial business, financial institution, or an additional entity such as an expense management firm. Brokers and agents working for these entities can also be foreign exchange sellers.
Sellers in financial markets are intermediaries between traders and their clients. They work with market-maker traders and are responsible for client relationships.
Sellers are the ones who really know the clients, their needs, their resources, etc. Specifically, when clients call to purchase or sell financial assets, sellers are responsible for the entire trading relationship with them; they request confirmation of the sale or purchase price from the market maker before confirming the transaction with the client. Sellers may add a small margin to the price their market makers give them.
Sellers are paid by means of their client portfolio and their margins. They also have a role in informing and evaluating, as they keep their clients informed of new products and investment strategies that can meet their needs.
Being a Forex seller is quite exciting, but it is not devoid of certain risks. To perform as a successful seller, one has to be a financially savvy professional with enough understanding and skills to manage the risks that Forex trading entails.